My Time at SQUISHABLE!

Store Designer

Nesrien worked her way up! She started as a retail design assistant and became Squishable’s store designer. She designed and has been a part of opening 30 long-term stores, 12 short-term Holiday stores, and over 13 holiday markets.

She coordinated and art directed an exhibition with the Fashion Institute of Technology, scroll all the way!

  • Store Front Design

  • Floorplans & layouts

  • Fixture Modeling

  • Merchandising Directives

  • Weekly store merchandising reviews

  • Fixture shopping lists for opening and closing stores

  • Filling out construction documents for the build team

  • 3D modeling stores, popups, and fixtures in Sketchup

Stores

  • Sarasota UTC, FL

  • St Johns Town Center, FL

  • Westfarms, Farmington, CT

  • Short Pump, Richmond, VA

  • Woodfield Schaumburg, IL

  • Columbia Mall, MD

  • Westfield Galleria at Roseville

  • Menlo Park Mall, Edison, NJ

  • Dolphin Mall, FL

  • Christiana, Newark, DE

  • Fashion Valley, San Diego, CA

  • Woodfield Schaumburg, IL

  • Westfield Annapolis

  • Irvine Spectrum, CA

  • Las Vegas Premium North

  • Mall of America, Bloomington MN

  • Roosevelt Field, Garden City NY

  • Westfield Topanga, CA

  • SauconValley, Center Valley, PA

  • Westfield Montgomery, MD

  • Garden State Plaza

  • Ross Park Mall, Pittsburgh, PA

  • South Hills, Pittsburgh, PA

  • Alderwood Mall, Lynwood, WA

  • The Mall At Columbia, MD

  • Westfield Galleria at Roseville

  • West Town Mall, Knoxville ,TN

  • Westfield UTC, San Diego, CA

  • King Of Prussia, PA

  • Woodland Mall, Grandrapids, MI

  • Twelve Oaks Mall, MI

  • Kenwood Mall, Cincinnati Ohio

Design a store with me!

  • 3D Modeling

    Model the store after completing the on-site store survey.

  • Floorplan & Layouts

    Place Fixtures of choice in the model and create a layout. Add annotations & details.

  • Scope of Work

    Create visuals with details. Details include paint, graphics, fixtures, and any necessary notes.

Westfield UTC, San Diego, CA

Westfield UTC, San Diego, CA

westfield utc exterior rendered-3.png
Annapolis exterior.png
Westfield Annapolis

Westfield Annapolis

Sarasota UTC, FL

Sarasota UTC, FL

sarasota+utc+exterior+render.jpg

Details

Experiential Elements!

Themed Story telling in stores.

Location
Kenwood Mall, Cincinatti

Year
03/2024

BANANA PIT!

FARMERS MARKET!

Merchandising Directives

Merchandising!

Merchandising is all about Story telling

Store
Promenade Temecula, CA

Theme: Garden

Store
Westfield Galleria at Roseville

Store
Westfield Annapolis

Theme: Unicorn, Rainbow concept

Store
Irvine Spectrum, CA

Theme: Spongebob, sea life

Store
Kenwood

Theme: Valentines Day, Love Bug

FIT X SQUISHABLE COLLABORATION : THE DESIGN OF COMFORT

I graduated from the spatial experience design program at the Fashion Institute of Technology, class of 2023. I came back as a client and art directed an exhibit focused on the design of comfort through squishables and their themes.

Client
FIT- SED Program

Date
03/14/2024

The Themes!

The students were given nine themes to work with. Each group received 3 products. The goal was to display the product within a pop-up stylized scene. Each section had a unique immersive quality.

Farm Theme

Doctor Plague Theme

Camp Theme

Kawai Theme

Fantasy Theme

Garden Theme

Spooky Theme

Ocean Theme

Unicorn Cafe Theme

Holiday Markets

Location: Snow Port

Holiday Market Directive: Seasonal Holiday Markets.

To help the new seasonal hires understand to setup, I send out Holiday merchandising directives for them to understand what they are working with.

Location: Aurora, Wrigleyville

Holiday Market Directive