Never Summer Trade Show

The Never Summer trade show is designed based on an experiential intent. 
The structure tells the story of the brand with its product colors, materials, and use.
The logo of the brand is a hawk. A hawk is a winter bird. It only migrates in the winter.
The design concept is to implement a snowboarding experience in the layered mountains. 
The hawk is displayed at the final destination, hidden.

The project was executed using SketchUp, Enscape, and Photoshop.